Our Story

Let's go way back...

Magnets USA began in 1990 as a one-man show in an old hatchback.

With very little money and a whole lot of passion, founder Dale Turner traveled from Roanoke to Phoenix, stopping in almost every town along the way to pitch his magnetic business card.

“I found that people loved them,” says Dale, who still serves as president of Magnets USA.

Fast forward 30+ years, and Magnets USA now has 60 full-time employees who take care of about 35,000 customers. Each year, our team produces millions of magnetized marketing products — including calendars, sports schedules, notepads and car magnets — for a client base that stems largely from the real estate industry.

“When I started the company, I didn’t expect it to turn into what it is today,” Dale says. "It’s amazing to me that we now have a company that provides so many with employment, a company that has tens of thousands of customers — customers that really do like us. We have a great family atmosphere here, a place where we can talk and express our ideas and come up with the future for Magnets USA.”

From these humbling beginnings, Magnets USA has grown into the major promotional magnet supplier for the real estate industry, as well as many other small businesses and organizations.

Since our inaugural year, we have had the top-selling magnetic calendar line in the real estate industry. Soon after the calendars came magnetic sports schedules, which rank as our No. 2 product.

As our customers’ needs evolve, so, too, does our product line. In 2014, we recognized a need for high-quality, personalized gifts that could be used as closing, referral and corporate gifts. That’s when our gift boutique LifeLong Gifts was born. It has been extremely rewarding and humbling watching this little idea grow into an expansive lineup of heirloom-quality cutlery, cutting boards and other gifts. LifeLong Gifts has been one of our greatest adventures!

But what makes us a unique small business in the area? We are flexible and we listen. We listen ceaselessly. If a need arises, we fill it. If something isn’t working, we do our best to fix it. We aren’t afraid to change our strategies, and as a family-owned company, we have the flexibility to do all this quickly.

Not only do we keep jobs in the Roanoke Valley, but we have made significant contributions to help local nonprofits. Recipients have included the Roanoke Rescue Mission, Habitat for Humanity of the Roanoke Valley, and Roanoke Valley Christian Schools. Community is truly the heart of our magnets.

With our company commitment to community, a can-do attitude and passion to get the job done the right way, we have overcome numerous challenges. These challenges have provided us with the most talented work force to date. Combine that superb work force with our industry-leading product line, and we’ve got a recipe for success for many years to come.