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DESIGN Q & A

Questions? Our graphics team has answers.

Why should I read this?

Personalizing our products might mean sending us a logo, photo or background image.
There are a few simple specifications to follow to ensure your product looks perfect.

What software formats do you accept?

Adobe InDesign, Adobe Illustrator, Adobe Photoshop (all CS5 or earlier) and Adobe Acrobat PDF.

What image formats do you accept?

TIFF (preferred,) EPS, JPEG (choose maximum quality settings and largest file size,) PSD and PNG.

What should my image resolution be?

For maximum image clarity, we recommend an image resolution of 300 dpi (dots per inch.) Images with lower resolution can be accepted, but this may result in an image that is blurry or jagged when printed.

What about my logo resolution?

We recommend vector Adobe Illustrator AI or EPS files, TIFF and JPEG formats require a minimum image resolution of 350 dpi. Sometimes a PDF contains a vector logo, so we happily accept those, too, if an AI or EPS isn't available.

What will happen to my really cool font?

If you supply a layout, please include the fonts used. If fonts are not submitted, we might have to substitute similar ones.

Will my colors change in the final product?

Maybe. Due to the nature of four-color printing, we cannot print every color you see on your computer screen. Also, because of the widely varying results from different output devices, there is no guarantee that your finished piece will match your printed sample.

For a precise match, please contact us to obtain a digital color proof. Once you provide us with a hard copy of the color target and approve the additional fees (starting at $100,) we'll send you a paper proof. Once your printed proof is returned to us, we'll strive to match the color of that proof when printing your order. If more changes are needed, a new proof and additional color correction fees will be required.

I'm no designer. Where do I begin?

If you would like our professional design team to create a one-of-a-kind look for your product, use these templates as a starting point. Just tell your marketing consultant which template and background you want to use.